Latest insights and news

We are in email accounts every single day. This is where we share what we are actually seeing: what is working, what has stopped working, and the mistakes most brands do not realise they are making.

The Klaviyo Flows Your Shopify Store Should Have (And What Happens When They Are Actually Built Properly)

Klaviyo

The Klaviyo Flows Your Shopify Store Should Have (And What Happens When They Are Actually Built Properly)

Shopify Email Marketing Benchmarks 2026: Open Rates, CTR & Revenue per Email

Benchmarks

Strategy

Shopify Email Marketing Benchmarks 2026: Open Rates, CTR & Revenue per Email

Case Study

Strategy

How We Increased Email Revenue 64% for a Skincare Brand in 90 Days

How to Recover from a Deliverability Drop in 14 Days

Deliverability

Strategy

How to Recover from a Deliverability Drop in 14 Days

Gmail's 2026 Sender Requirements: What Shopify Brands Need to Do

Deliverability

Klaviyo

Gmail's 2026 Sender Requirements: What Shopify Brands Need to Do

10 Klaviyo Metrics You Should Track Weekly (and What They Mean)

Klaviyo

Strategy

10 Klaviyo Metrics You Should Track Weekly (and What They Mean)