Platforms we work with
Our philosophy
Reach people while they're deciding, not after.
Search ads catch people once they know what they want. ChatGPT is where they work that out. They compare options, ask for recommendations and narrow down a shortlist. We put your brand into that moment, then judge it on profit, not novelty.
ChatGPT Ads is a new channel. We treat it as a structured test that sits alongside Google and Meta, not a replacement for them.
What we do
Built for Shopify and ecommerce brands
Getting started
Launch on ChatGPT the right way
New to ChatGPT Ads? We set up your account, tracking and first campaigns so you get clean, useful data from day one.
- Ads Manager and tracking setup
- Campaigns built around real customer questions
- A clear test budget and success criteria
- Targets set from your margins
Adding to your paid mix
Make ChatGPT work alongside Google and Meta
Already running paid ads? We add ChatGPT as a new layer and show you what it adds on top of your existing channels.
- Planned around your Google and Meta activity
- Consistent offers and messaging across channels
- Attribution that separates ChatGPT traffic
- Clear go/no-go decisions on scaling
Why ChatGPT Ads
A new place where shoppers make decisions
Now live in the UK
UK brands can now advertise inside ChatGPT.
Shown at the research stage
Ads appear under answers while people compare and shortlist.
Early-mover advantage
Fewer advertisers means less competition while the channel matures.
How we work
Our ChatGPT Ads process
Five steps, built around one question: is this adding profit to your business?
1
Understand your customers' questions
Work out what people ask before they buy what you sell.
How we do it: We map the questions, comparisons and use cases your customers bring to ChatGPT, drawing on your search terms, reviews and customer service queries.
2
Set up tracking first
Know what's working from the start.
How we do it: OpenAI's Conversions API and pixel, UTM tagging into GA4, and independent attribution through Triple Whale.
3
Build campaigns around conversations
Match your products to the moments that matter.
How we do it: ChatGPT Ads don't use keywords. We write context and creative for specific conversation types, such as gift ideas, product comparisons or "best X for Y" questions.
4
Test with a clear budget
A fixed test with agreed success criteria.
How we do it: Controlled budget, conversion-focused bidding, and weekly reviews of which conversation themes and products are driving sales.
5
Scale or stop
Honest decisions based on real results.
How we do it: If it's profitable, we scale it. If it isn't yet, we tell you and move the budget back to channels that are working.
Our approach
How we run ChatGPT Ads for ecommerce
Think in conversations, not keywords
Your customers don't type two-word searches into ChatGPT.
How we do it: ChatGPT matches ads to the topic of a conversation, not a keyword list. So we plan campaigns around the real questions and problems your products solve.
Write ads that help
The ad sits right under a helpful answer, so it needs to be helpful too.
How we do it: Clear product benefits, honest comparisons and a relevant next step. Ads that feel useful earn the click.
Measure what ChatGPT really drives
You'll know whether it's adding sales or just taking credit.
How we do it: OpenAI's own conversion tracking, UTMs into GA4 and Triple Whale attribution, so ChatGPT is judged on the same basis as Google and Meta.
Keep ads and organic visibility separate
Paying for ads doesn't change what ChatGPT recommends in its answers.
How we do it: We're clear about what ads can and can't do. Showing up in ChatGPT's organic answers depends on your content and reputation across the web, which is a separate piece of work.
Targets set from your margins
There's no universal "good result" on a brand-new channel.
How we do it: We agree what profitable looks like for you before spending, and hold the test to that.
Why choose WebSpring
Why ecommerce brands choose us for ChatGPT Ads
“WebSpring handles everything — strategy, design, copy, testing. It’s like having a full email team without the overhead.”
Amira Singh
Operations Manager
“The abandoned cart flow they built recovered more sales than we expected. Email is now a reliable revenue driver for us.”
Daniel Brooks
CEO
“Our previous emails looked outdated and under-performed. WebSpring redesigned everything, and now our campaigns feel on-brand and convert far better.”
Emily Carter
Brand Manager
Our tools
The tools behind our work
Pricing
Simple, flat monthly pricing
One flat monthly fee. No percentage of ad spend and no performance kickers, so our advice is never influenced by how much you spend.
FAQs
ChatGPT Ads for ecommerce: common questions
What are ChatGPT Ads?
Sponsored placements shown underneath ChatGPT's answers. They're clearly labelled and kept separate from the answer itself.
Can UK ecommerce brands advertise on ChatGPT?
Yes. ChatGPT Ads is now live in the UK, and UK businesses can advertise.
Who sees ChatGPT Ads?
Logged-in adult users on ChatGPT's Free and Go plans. Users on paid plans such as Plus, Pro and Business don't see ads.
How is targeting different from Google Ads?
There are no keywords. ChatGPT matches ads to the topic of the conversation, so campaigns are built around the questions your customers ask rather than a keyword list.
Do ChatGPT Ads change ChatGPT's answers?
No. Ads are shown separately and don't influence the answer ChatGPT gives.
Will advertising make ChatGPT recommend my brand?
No. Organic recommendations depend on your content and reputation across the web. Ads and organic visibility are separate.
How do you track results?
We use OpenAI's Conversions API and pixel, UTM tagging into Google Analytics 4 and independent attribution through Triple Whale.
Is ChatGPT Ads right for my brand?
It tends to suit products people research before buying, such as considered purchases, gifts and products with lots of options. We'll tell you honestly if it's worth testing at your stage.
Should ChatGPT Ads replace Google or Meta?
No. It's an extra layer that works alongside them.
What results should I expect?
It's a new channel, so we treat the first months as a structured test with agreed success criteria, then scale what's profitable.
How much does a ChatGPT Ads agency cost?
We charge a flat monthly fee, with no percentage of ad spend and no performance kickers. Book a call and we'll recommend the right option.
Is there a minimum ad spend?
No fixed minimum from us. We'll recommend a test budget big enough to give you a clear answer.