Why Smarter Brands Double Down on Email
Lower Your CAC. Increase Customer Lifetime Value
Paid ads are getting more expensive. If you only sell to a customer once, your margins will crumble.
We build the automated systems that ensure you monetise every single visitor. By increasing the Lifetime Value (LTV) of your customers via email, we make your Meta and Google ads more efficient, allowing you to outspend competitors while staying profitable.
Since 2007
We’ve been helping businesses of all sizes with email marketing
20M+
Emails sent across high-performing campaigns
At scale, without sacrificing deliverability or performance.
£10M+
Revenue generated for clients through email
Proven systems that turn email into a top revenue channel.
1M+
Subscribers actively monetised
We don’t just grow lists - we make them valuable.
40%
Average uplift in campaign performance
More opens, more clicks, more sales - consistently.
What we offer
Email Marketing Services for Shopify and Ecommerce Brands
Email campaign strategy & planning
We audit your current setup, map the customer journey, define goals, and plan email cadence and content.
Custom email design & template creation
Beautiful, brand-aligned designs that work across email clients, mobile-first, responsive, and optimised for engagement.
Automated workflows & lifecycle campaigns
Welcome sequences, abandoned cart flows, win-back campaigns, onboarding series, and more, all set up to run automatically.
List segmentation & management
Segment your audience by behaviour, interests, purchase history or lifecycle stage to send the right message to the right people.
Deliverability improvement
Beautiful, brand-aligned designs that work across email clients — mobile-first, responsive, and optimised for engagement.
Case study
Proven results, every time.
Revenue up 48.5% in 6 months. Every email earning more.
Flows
- The abandoned cart and checkout flows were leaving money on the table. We tightened the rules, optimised the timing and messaging across the add-to-cart and checkout abandonment flows, making sure the right subscribers entered at the right time and that the copy reflected their behaviour.
Campaigns
- The existing setup was sending the same message to everyone. We rebuilt the campaign strategy around how recently subscribers had engaged; splitting audiences into 30, 60, and 90-day windows, and separating customers from prospects entirely.
- Each segment got messaging that matched where they actually were within the purchase lifecycle: Customers received loyalty-led offers. Prospects were shown reasons to trust and buy. No more one-size-fits-all blasts.
Results
- Campaign revenue up +48.5% year on year across the first 6 months.
- RPR (Revenue Per Recipient) up +25.8%. Each email generating more revenue, not just more volume.
- Orders from campaigns up +50.2%.
- Email growth outperforms overall store revenue.
Testimonials
What Shopify Brands Say About Working With Us
“Our previous emails looked outdated and under-performed. WebSpring redesigned everything, and now our campaigns feel on-brand and convert far better.”
Emily Carter
Brand Manager
“The automated workflows they created have completely transformed our customer journey.”
Aisha Haddad
Founder
“WebSpring rebuilt our entire email strategy from the ground up. Our open rates doubled within the first month, and revenue from email is now one of our strongest channels.”
Sarah Mitchell
Head of Marketing, Lumina Skincare
“The abandoned cart flow they built recovered more sales than we expected. Email is now a reliable revenue driver for us.”
Daniel Brooks
CEO
“The reporting and insights we receive each month are incredibly helpful. We’d never done email marketing properly until now. WebSpring gave us a scalable system that keeps growing our subscriber base and customer loyalty. Our campaigns feel premium and perform exceptionally well.”
Priya Shah
Marketing Lead
“The new segmentation strategy led to a massive improvement in click-through rates and repeat purchases.”
Javier Morales
E-Commerce Director,
“WebSpring handles everything — strategy, design, copy, testing. It’s like having a full email team without the overhead.”
Amira Singh
Operations Manager
“Our engagement had been declining for months. Their team helped us re-activate our list and bring thousands of dormant subscribers back. The level of detail they put into every email is unmatched.”
Michael Turner
Creative Director
“We saw a 40% uplift in conversions after implementing the new welcome sequence. That alone made the partnership worth it.”
Willam Farrow
Growth Manager,
Why choose WebSpring
There's More to Email Marketing Than Hitting Send
Human-centric design
Emails crafted to feel personal, relevant, and genuinely helpful.
Data-driven decisions
Every campaign is guided by performance insights, not guesswork.
Conversion-focused strategy
We optimise subject lines, layouts, and CTAs to drive measurable action.
Seamless funnel integration
Email flows that sync perfectly with your ads, website, and CRM.
Advanced segmentation & personalisation
Send the right message to the right people at the right time.
Industry-specific expertise
Successful frameworks tailored for eCommerce, SaaS, and service brands.
How we work
Your Email Marketing Team, Without the Overhead
From strategy and design to build and QA, we plug into your workflow to deliver fast, consistent email execution at scale.
1
Discovery & audit
Understand your audience, brand voice, and existing email list.
2
Strategy & planning
Define goals, segment structure, email cadence, and key campaigns (welcome, promo, nurture, re-engagement).
3
Design & build
Create templates and design assets ensuring responsiveness and brand consistency.
4
Launch & automate
Configure automation tools, integrate with your CRM or platform, and send out campaigns.
5
Test, monitor & optimize
Run A/B tests, monitor metrics, refine content, timing, and segmentation for continuous improvement.
6
Reporting & growth
Deliver regular reports and recommendations to scale results.
Our tools
Klaviyo Email Marketing and Ecommerce Automation
FAQs
Frequently Asked Questions About Email Marketing
Which email platforms do you support?
We work with all major platforms including, Klaviyo, Omnisend & Brevo so you're covered no matter what you're using.
Do you handle email list building or only campaigns?
Both. We handle everything from lead-magnet creation and sign-up forms to list segmentation and full campaign execution.
Will my emails look good on mobile and desktop?
Absolutely. Every email we build is fully responsive and tested across devices, screen sizes, before it ever hits an inbox.
How do you measure success?
We track the metrics that matter, open rates, click-through rates, conversions, and revenue per email and report back with clear, actionable insights.
Can you integrate email with our website CRM?
Yes. We seamlessly connect your email platform with your CRM so your data stays synced and your automations run smoothly.
How much does an email marketing agency cost?
Email marketing agencies typically charge between £1,000–£5,000 per month for ecommerce brands, depending on list size, campaign frequency, and the complexity of your flows. One-off Klaviyo setup or audit projects usually range from £500–£2,500. Stores with larger subscriber lists and advanced automation require more ongoing management and strategy.
Is hiring an email marketing agency worth it?
For most Shopify stores doing over £20,000 per month, hiring an email marketing agency is usually worth it because the additional revenue often exceeds the agency fee. A strong agency improves flows, campaigns, segmentation, and deliverability while saving founders significant time. Many ecommerce brands see a 30–50% increase in email revenue within the first few months.
How much revenue should email generate for a Shopify store?
A well-optimised Shopify store should generate around 25–40% of its total revenue from email marketing. Automated flows like abandoned cart and welcome emails typically drive the highest returns, while campaigns help grow repeat purchases over time. If email is generating less than 20% of revenue, there is usually strong potential for improvement.
What is a Klaviyo agency?
A Klaviyo agency is a specialist ecommerce email marketing agency that manages and optimises Klaviyo accounts for Shopify brands. This includes building automated flows, sending campaigns, improving deliverability, managing segmentation, and increasing customer retention. The goal is to maximise revenue from email and SMS marketing.
How long does it take to see results from email marketing?
Most Shopify stores start seeing measurable results from email marketing within 30–60 days of a proper setup. Automated flows such as abandoned cart and welcome series can generate revenue almost immediately after going live. Long-term growth typically compounds over 3–6 months as campaigns, segmentation, and deliverability improve.