How to Recover from a Deliverability Drop in 14 Days

When open rates collapse overnight, you have a narrow window to fix it before damage compounds. Here's the 14-day recovery playbook we run with clients.

Days 1-3: Diagnose

Check sender authentication, recent list growth sources, complaint rate spikes, and segment-level open rate patterns. Most drops trace to one of those four.

Days 4-7: Suppress Aggressively

Cut your sending list to only profiles who've opened or clicked in the last 30 days. Yes, this means smaller volume. That's the point.

Days 8-11: Warm Back Up

Send to your most-engaged 25% first. Daily, with high-value content. Add a slightly larger segment every two days as inbox placement recovers.

Days 12-14: Verify and Scale

Check inbox placement with seedlist tools. Once you're back at 90%+ inbox placement, gradually expand back to your full active segment.