Our philosophy
On Meta, creative is the targeting.
Meta's algorithm has become very good at finding buyers. What it can't do is make your ads worth stopping for. So we keep account structures simple and put the effort where it pays: getting the right creative in front of the right people, and scaling what works.
Every target is set from your margins. A good return for one brand is a loss for another, so we work out what "profitable" means for you before we spend a pound.
What we do
Built for Shopify and ecommerce brands
Launching on Meta
Get your brand live and selling on Meta
New to Facebook and Instagram ads, or struggling to scale on Google? We've launched many ecommerce brands on Meta for the first time and built them into profitable channels.
- Account and tracking setup
- Launch structure built for your stage
- Creative testing from day one
- Clear targets from your margins
Since 2015
Our Meta Ads work in numbers
4x
ROAS, up from 2.2×
A cookware brand, while spending 30% more.
£1M+
Annual spend on a single account
And still scaling.
5–6×
ROAS on a new channel
A confectionery brand launched on Meta over six months.
£50k+
Monthly spend within three months
A supplements brand launched on Meta at ~3× ROAS.
How we work
Our Meta Ads process
Five steps, built around one question: is this adding profit to your business?
1
Understand your numbers and your account
We look at what you're spending, what's working and what profit looks like for you.
How we do it: Account and creative audit, tracking check, and targets set from margins, order values and repeat purchase rates.
2
Simplify the structure
Fewer, clearer campaigns that are easy to monitor.
How we do it: Advantage+ Shopping campaigns as the core engine for most brands. For smaller brands that need more control, we build manual campaigns alongside or instead.
3
Get the right creative in place
Ads that are worth stopping for.
How we do it: We work with the creative you already have, and where you need more, we bring in trusted creative partners for UGC, statics and video.
4
Test and learn
Let the algorithm find winners, and give strong ideas a fair chance.
How we do it: Meta is good at picking winning ads. When a strong concept hasn't had enough spend to prove itself, we move it into a separate campaign to give it a proper test before deciding.
5
Scale what works
Grow spend without losing the return.
How we do it: Controlled budget increases, weekly optimisation and attribution through Triple Whale so you see what Meta is really driving.
Our approach
How we run Meta Ads for ecommerce
Keep the structure simple
Simple accounts perform better and are easier to understand.
How we do it: Advantage+ Shopping campaigns are now the engine for most ecommerce brands on Meta. Manual campaigns still have a place, especially for smaller brands that need tighter control. One of our biggest turnarounds came from a simple restructure: a cookware brand's ROAS nearly doubled just by reorganising the account into a clearer, easier-to-monitor format.
Let creative do the targeting
Your ads, not your audience settings, decide who buys.
How we do it: Meta's algorithm uses your creative to find the right people, so the quality and variety of ads matters more than detailed targeting. We use your existing creative and, where needed, bring in specialist creative partners for UGC, static and video content.
Give good ideas a fair test
We don't write off a strong concept just because it didn't get spend.
How we do it: Meta usually gets it right when picking winners. But sometimes a strong concept never gets enough budget to prove itself. When that happens, we spin it into a separate campaign for one more proper test before making a call.
Measure what Meta really drives
You'll see a clearer picture than Meta's own reporting gives you.
How we do it: Conversions API is set up through Shopify's Facebook & Instagram integration, and we use Triple Whale for independent attribution across channels.
Targets set from your margins
There's no universal "good ROAS" on Meta either.
How we do it: A 3× return can be highly profitable for a supplements brand; a cookware brand might need 4×. We set targets from your unit economics.
Results
Meta Ads results for ecommerce brands
UK cookware brand — ROAS from 2.2× to 4× on 30% more spend
Challenge
- Overspending on Meta, and unprofitably.
What we did:
- A simple restructure into a clearer, easier-to-monitor account.
Results
- ROAS up from 2.2× to around 4×, with spend up around 30%.
- The account now runs at around £1M a year and is still scaling.
UK confectionery brand — a new profitable channel
Challenge
- Struggling to scale on Google Ads.
What we did:
- Launched the brand on Meta.
Results
- Scaled to a 5–6× ROAS over six months.
UK supplements brand — £50k+ a month within three months
Challenge
- A brand new to Meta.
What we did:
- Launched and scaled the account.
Results
- £50,000–£60,000 a month in spend at around 3× ROAS within three months.
UK fake tan brand — launched to six figures
Challenge
- A brand new to Meta.
What we did:
- Launched and scaled the account.
Results
- [Six figures in revenue — confirm: monthly revenue? total revenue? spend?] within six months.
Why choose WebSpring
Why ecommerce brands choose us for Meta
“WebSpring handles everything — strategy, design, copy, testing. It’s like having a full email team without the overhead.”
Amira Singh
Operations Manager
“The abandoned cart flow they built recovered more sales than we expected. Email is now a reliable revenue driver for us.”
Daniel Brooks
CEO
“Our previous emails looked outdated and under-performed. WebSpring redesigned everything, and now our campaigns feel on-brand and convert far better.”
Emily Carter
Brand Manager
Our tools
The tools behind our work
Pricing
Simple, flat monthly pricing
One flat monthly fee. No percentage of ad spend and no performance kickers, so our advice is never influenced by how much you spend.
FAQs
Meta Ads for ecommerce: common questions
What does a Meta Ads agency do for an ecommerce brand?
It gets you profitable sales from Facebook and Instagram. That means structuring campaigns, managing creative testing, setting up tracking, and setting targets from your margins so growth is profitable.
Is Advantage+ Shopping worth using?
For most ecommerce brands, yes. It's now the strongest engine on Meta. Manual campaigns still suit smaller brands that need tighter control.
Why is creative so important on Meta?
Because Meta uses your ads to decide who to show them to. Strong, varied creative now matters more than detailed audience targeting.
Do you make the ads?
We work with your existing creative, and where you need more, we bring in trusted creative partners for UGC, static and video.
How do you test creative?
We let Meta's algorithm find winning ads, which it does well. When a strong concept hasn't had enough spend to prove itself, we give it a separate campaign for one more proper test.
How do you track results after iOS privacy changes?
We set up Meta's Conversions API through Shopify and use Triple Whale for independent attribution, so you get a more reliable view than Meta's reporting alone.
Should I start with Meta or Google Ads?
It depends on your product. Google captures people already searching; Meta creates demand from people who aren't yet. We've launched brands on Meta that struggled to scale on Google and reached a 5–6× ROAS.
What is a good ROAS on Meta?
It depends on your margins. A 3× return can be very profitable for one brand and not enough for another. We set targets from your numbers.
How much does a Meta Ads agency cost?
We charge a flat monthly fee, with no percentage of ad spend and no performance kickers. Book a call and we'll recommend the right option.
Is there a minimum ad spend?
No fixed minimum. We work with brands launching on Meta and brands spending over £1M a year.
How long until I see results?
Most brands see clear direction within the first month and strong results within three to six months. One supplements brand reached £50,000+ a month in spend at around 3× ROAS within three months.
Do you run TikTok or Pinterest ads?
This service is Meta only: Facebook and Instagram.