10 Klaviyo Metrics You Should Track Weekly (and What They Mean)

Open rate isn't the metric you think it is. Apple Mail Privacy Protection inflated it past usefulness. Here are the 10 KPIs we actually track every week.

Revenue Metrics

• Revenue per recipient (RPR)
• Revenue per email sent (RPE)
• Email channel attribution as % of total revenue

Engagement Metrics

• Click-through rate (CTR)
• Click-to-open rate (CTOR)
• Conversion rate per campaign
• Unsubscribe rate per send

Health Metrics

• Active profiles (subscribers engaged in last 90 days)
• List growth rate (net new subscribers)
• Sender reputation score

If a metric isn't on this list, it's noise. Cut it from your weekly review.