Latest insights and news

We are in email accounts every single day. This is where we share what we are actually seeing: what is working, what has stopped working, and the mistakes most brands do not realise they are making.

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Klaviyo Flows vs Campaigns: When to Use Each

Klaviyo

Strategy

Klaviyo Flows vs Campaigns: When to Use Each

How to Set Up Klaviyo Segmentation That Actually Drives Sales

Klaviyo

Strategy

How to Set Up Klaviyo Segmentation That Actually Drives Sales

Why Most Shopify Brands Leave 30% of Email Revenue on the Table

Strategy

Klaviyo

Why Most Shopify Brands Leave 30% of Email Revenue on the Table

Welcome Flow vs Abandoned Cart: Which Drives More Revenue?

Klaviyo

Strategy

Welcome Flow vs Abandoned Cart: Which Drives More Revenue?

The 5 Email Flows Every Shopify Brand Needs in 2026

Strategy

Klaviyo

The 5 Email Flows Every Shopify Brand Needs in 2026