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Welcome Flow vs Abandoned Cart: Which Drives More Revenue?
Every Shopify brand asks this at some point. The honest answer: it depends on your traffic mix — but one of them almost always wins by a wide margin.
The Headline Numbers
Across our client portfolio, abandoned cart flows generate roughly 2.5x more revenue per recipient than welcome flows. Higher intent, higher AOV.
But Welcome Flows Touch More People
Welcome flows reach every new subscriber. Abandoned cart only reaches the 10-15% who reach checkout. So the per-flow revenue picture flips.
The Real Answer
You don't choose. You optimize both. But if you only have time for one this week — fix the abandoned cart. The CAC is already paid.
