Back to listing
Table of Contents
How to Set Up Klaviyo Segmentation That Actually Drives Sales
Most brands segment by demographics. The ones that grow segment by behaviour. Here's how to switch.
Stop Segmenting by Who They Are
Age, gender, location — these tell you nothing about whether someone is ready to buy. They're flat data points on a moving target.
Start Segmenting by What They Do
Build segments around: time since last order, average order value, product category preferences, and email engagement velocity over the last 30 days.
Three Segments to Build This Week
VIPs (top 10% by lifetime value), at-risk (no order in 90 days but previously active), and category enthusiasts (purchased from one category three or more times).
Each of these segments deserves its own messaging cadence. None should get the generic newsletter.
