What we do
What does a Shopify email marketing agency do?
We handle every part of your store's email and SMS programme, so it generates revenue on autopilot. Here is what that looks like in practice.
Flow setup & optimisation
We build and optimise all core flows — welcome series, abandoned cart, post-purchase, win-back, browse abandonment, VIP, back-in-stock, and price drop. Each flow is custom-built for your store's customer journey.
Campaign management
Strategy, design, copy, and send. We plan your campaign calendar, segment your audiences, create on-brand emails, A/B test everything, and send campaigns that drive revenue — not just opens.
Email template design
Mobile-first, conversion-focused email templates that match your brand perfectly. We design modular templates you can reuse, plus custom designs for key campaigns and launches.
Segmentation & personalisation
We segment your list by engagement, purchase behaviour, lifecycle stage, and predicted value using native tools. Every subscriber gets messaging matched to where they actually are.
Deliverability management
Domain authentication (DKIM, SPF, DMARC), sender reputation monitoring, list cleaning, sunset flows, and spam rate management. We make sure your emails reach the inbox.
Migration & onboarding
Switching to Klaviyo from Mailchimp, Omnisend, or another platform? We handle the entire migration — data, flows, templates, and a warm-up plan to protect your sender reputation.
Why Email
Why Shopify stores need dedicated email marketing
Email isn't just another channel for a Shopify store. It's the most profitable one you own, yet most stores treat it as an afterthought and capture a fraction of what it could earn.
The channel you actually own
Paid acquisition keeps getting more expensive. Email is the audience you own outright, not the attention you rent from Meta and Google. If you only sell to a customer once, rising ad costs quietly erode your margin until growth stalls.
Where the profit lives
Acquiring a customer is the expensive part. The second, third and fourth order is where the margin is, and email is the most reliable, highest margin way to drive those repeat purchases. By lifting customer lifetime value, email makes every pound of ad spend work harder.
The right message to the right customer
Your store captures rich data on every visitor: what they browsed, added to cart and bought. Done well, email marketing turns that data into personalised, automated messaging instead of one size fits all blasts.
Revenue attribution
See exactly how much revenue each flow and campaign generates, down to the individual email. No guesswork, just data.
20M+
Emails sent for Shopify brands
At scale, without sacrificing deliverability.
£10M+
Revenue for clients
Email and SMS turned into a revenue engine.
40%
Average performance uplift
More opens, clicks, and sales — consistently.
90
Days to compounding results
Full programme impact in the first quarter.
Case study
Proven results, every time.
Revenue up 48.5% in 6 months. Every email earning more.
Flows
- The abandoned cart and checkout flows were leaving money on the table. We tightened the rules, optimised the timing and messaging across the add-to-cart and checkout abandonment flows, making sure the right subscribers entered at the right time and that the copy reflected their behaviour.
Campaigns
- The existing setup was sending the same message to everyone. We rebuilt the campaign strategy around how recently subscribers had engaged; splitting audiences into 30, 60, and 90-day windows, and separating customers from prospects entirely.
- Each segment got messaging that matched where they actually were within the purchase lifecycle: Customers received loyalty-led offers. Prospects were shown reasons to trust and buy. No more one-size-fits-all blasts.
Results
- Campaign revenue up +48.5% year on year across the first 6 months.
- RPR (Revenue Per Recipient) up +25.8%. Each email generating more revenue, not just more volume.
- Orders from campaigns up +50.2%.
- Email growth outperforms overall store revenue.
Comparison
Is hiring a Shopify email marketing agency worth it?
For most Shopify stores doing over £20,000 a month in revenue, a dedicated email marketing agency pays for itself. The revenue from optimised flows and campaigns almost always exceeds the fee.
Do it
yourself
Hire a
freelancer
WebSpring
Time investment
15–20 hrs/week
5–10 hrs/week managing
1–2 hrs/week oversight
Monthly cost
£0 (your time)
£500–£2,000/month
£1,000–£5,000/month
Speed to results
Slow — steep learning curve
Variable — depends on individual
Fast — proven frameworks
Best for
Very early-stage stores with no budget
Stores needing specific tasks done
Stores doing £20K+/month wanting growth
“Our previous emails looked outdated and under-performed. WebSpring redesigned everything, and now our campaigns feel on-brand and convert far better.”
Emily Carter
Brand Manager
“The automated workflows they created have completely transformed our customer journey.”
Aisha Haddad
Founder
“WebSpring rebuilt our entire email strategy from the ground up. Our open rates doubled within the first month, and revenue from email is now one of our strongest channels.”
Sarah Mitchell
Head of Marketing, Lumina Skincare
“The abandoned cart flow they built recovered more sales than we expected. Email is now a reliable revenue driver for us.”
Daniel Brooks
CEO
“The reporting and insights we receive each month are incredibly helpful. We’d never done email marketing properly until now. WebSpring gave us a scalable system that keeps growing our subscriber base and customer loyalty. Our campaigns feel premium and perform exceptionally well.”
Priya Shah
Marketing Lead
“The new segmentation strategy led to a massive improvement in click-through rates and repeat purchases.”
Javier Morales
E-Commerce Director,
“WebSpring handles everything — strategy, design, copy, testing. It’s like having a full email team without the overhead.”
Amira Singh
Operations Manager
“Our engagement had been declining for months. Their team helped us re-activate our list and bring thousands of dormant subscribers back. The level of detail they put into every email is unmatched.”
Michael Turner
Creative Director
“We saw a 40% uplift in conversions after implementing the new welcome sequence. That alone made the partnership worth it.”
Willam Farrow
Growth Manager,
FAQs
Frequently Asked Questions About Email Marketing
What is a Shopify email marketing agency?
A Shopify email marketing agency runs the email and SMS programme for your store on your behalf, covering strategy, automated flows, campaigns, segmentation, design and deliverability. The goal is to turn email into a reliable, forecastable revenue channel rather than an occasional newsletter.
How much does a Shopify email marketing agency cost?
Agencies typically charge £1,000 to £5,000 a month depending on list size, number of flows, campaign frequency and scope. One off projects like a flow build or audit usually run £500 to £2,500. At WebSpring we offer transparent retainer packages with no hidden fees, and most clients see a positive return within the first 60 days.
How much revenue should email marketing generate for a Shopify store?
For a healthy ecommerce brand, a well run email and SMS programme should drive 25 to 35% of total store revenue. If email is contributing less than 20%, there is almost certainly revenue being left on the table, usually from incomplete flows, weak segmentation or deliverability problems.
How long does it take to set up email marketing for a Shopify store?
A core foundation of flows and a clean account setup typically takes two to four weeks. That covers the welcome, abandoned cart, browse abandonment, post purchase and win back flows, plus deliverability authentication and your first segmented campaigns. From there it becomes an ongoing programme of testing and optimisation.
Do you work with Shopify Plus stores?
Yes. We work with both standard Shopify and Shopify Plus stores. Higher volume Plus brands benefit most from advanced segmentation, predictive analytics and tighter integration with checkout extensions and loyalty tools.
Will email marketing work for a new or small Shopify store?
Email marketing agencies typically charge between £1,000–£5,000 per month for ecommerce brands, depending on list size, campaign frequency, and the complexity of your flows. One-off Klaviyo setup or audit projects usually range from £500–£2,500. Stores with larger subscriber lists and advanced automation require more ongoing management and strategy.