38%
Online Sales Generated
through email and SMS, on average.
3.6x
Return on Retainer
within the first 90 days.
2.1x
Average performance uplift
More opens, clicks, and sales — consistently.
£14m
Email Revenue
Generated for our clients in 2025.
What we run
A full email team, without the headcount.
Strategy, copy, design, build and reporting under one roof. You approve, we ship.
Lifecycle flows
Welcome, abandoned cart, browse, post-purchase and winback automations that earn while you sleep.
Campaign calendar
A planned rhythm of promotions, launches and stories, written and designed on brand every week.
Segmentation & strategy
The right message to the right slice of your list, so engaged buyers and dormant ones get different treatment.
Deliverability
List hygiene, sender reputation and inbox placement work so your emails actually get seen.
Design & copy
Templates that look like your storefront and copy that sounds like your brand, tested and refined.
SMS & cross-channel
Text that complements email rather than competing with it, timed around the same customer journey.
How it works
Four steps from list to revenue line.
From strategy and design to build and QA, we plug into your workflow to deliver fast, consistent email execution at scale.
1
Audit
We open your account, score your flows and find the revenue leaking out of the gaps. Free, no obligation.
2
Plan
You get a prioritised 90 day roadmap with the projected impact of each move, ordered by return.
3
Build
We write, design and ship the flows and campaigns, then plug in clean tracking and reporting.
4
Scale
Monthly testing, new segments and fresh creative keep the line climbing instead of plateauing.
Case study
Proven results, every time.
$75,000 in 30 days
Flows
- Revamped underperforming automations, lifting conversion rates from 7% to 10%.
- With the client’s high order volume, this seemingly small percentage jump translated into a significant revenue increase.
Campaigns
- Campaign revenue nearly doubled, increasing from $65,000 to $118,000 in just one month.
- Our strategy focused on a neglected but highly profitable segment: loyal customers who hadn’t purchased in a while and weren’t receiving tailored messaging.
Results
- $75,000 in new revenue in 30 days.
- 20% increase in returning customer rate.
- Stronger flows + smarter campaign targeting = scalable, repeatable growth
“Our previous emails looked outdated and under-performed. WebSpring redesigned everything, and now our campaigns feel on-brand and convert far better.”
Emily Carter
Brand Manager
“The automated workflows they created have completely transformed our customer journey.”
Aisha Haddad
Founder
“WebSpring rebuilt our entire email strategy from the ground up. Our open rates doubled within the first month, and revenue from email is now one of our strongest channels.”
Sarah Mitchell
Head of Marketing, Lumina Skincare
“The abandoned cart flow they built recovered more sales than we expected. Email is now a reliable revenue driver for us.”
Daniel Brooks
CEO
“The reporting and insights we receive each month are incredibly helpful. We’d never done email marketing properly until now. WebSpring gave us a scalable system that keeps growing our subscriber base and customer loyalty. Our campaigns feel premium and perform exceptionally well.”
Priya Shah
Marketing Lead
“The new segmentation strategy led to a massive improvement in click-through rates and repeat purchases.”
Javier Morales
E-Commerce Director,
“WebSpring handles everything — strategy, design, copy, testing. It’s like having a full email team without the overhead.”
Amira Singh
Operations Manager
“Our engagement had been declining for months. Their team helped us re-activate our list and bring thousands of dormant subscribers back. The level of detail they put into every email is unmatched.”
Michael Turner
Creative Director
“We saw a 40% uplift in conversions after implementing the new welcome sequence. That alone made the partnership worth it.”
Willam Farrow
Growth Manager,
FAQs
The questions we get most.
What email setups work best for confectionery brands?
Beyond the standard welcome emails, confectionery brands get great results from Browse Abandonment (reminding casual web browsers of a treat they looked at) and Replenishment Flows timed to when a customer is likely running low on their favorite treats.
How do you handle busy seasonal peaks like Christmas and Easter?
We map out a plan 60 to 90 days in advance. We help you set up early-bird access for loyal customers, organize clear corporate gifting options, and send out honest shipping deadlines so customers buy before delivery networks get backed up.
How do you keep sales coming in during quiet months?
We use smart timing. If someone buys a luxury box for a birthday or anniversary, we make a note of it. Next year, a few weeks before that same date, they get a friendly reminder. It’s an easy way to win repeat business without starting from scratch.
How do you avoid annoying customers who only buy occasionally?
We segment your list. People who only shop once a year for corporate Christmas gifts shouldn't receive your weekly emails about weekend treats. Separating these groups keeps your subscribers happy and protects your open rates.
What kind of open rates should we expect?
For brands with a healthy, engaged list, we generally aim for 40%+ Open Rates and around 2.5% to 4% Click-Through Rates. Automated emails usually score much higher because they are sent right after an action.
Should we hire an agency or do this in-house?
If you have the time to hire and manage a copywriter, a designer, and a tech specialist, doing it in-house is great. If you’d rather focus entirely on your product and operations, WebSpring gives you that whole team ready to go.
How long does it take to get everything live?
We like to move quickly but carefully. Once we chat and look through your account, we usually have your strategy mapped out and your first updated flows running within 14 to 21 days.
Are you an official partner with Klaviyo?
Yes, WebSpring is a certified Klaviyo Partner. We make sure your account is built using clean settings, accurate tracking, and proper sender domain setups so your emails arrive safely in the main inbox.